The checkout analytics track your visitors and generate sales reports that help you in your marketing strategies! Below is the breakdown of the terms used:
Total views: Refer to the number of times a site is visited, no matter how many visitors make up those visits
Total unique visitors: Refer to the total number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
Total Sessions: A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions.
Average Duration/Session: Total duration of all sessions (in seconds) divided by number of sessions